It can be assumed that the house featured on this postcard might be the home of the first superintendents (the George Zinns) for Mount Olivet Cemetery. The fine iron fence and entrance to the cemetery still exist today. The post date shows August 10, 1910, 10 AM, Hanover, PA, and the postage was one cent. The American News Company, which once operated in New York, was the printing company, and so began my search for why was our cemetery featured on a postcard, and who was Lulu Brower.
Lulu Belle Brower lived her entire life in Taneytown, Maryland on her family’s farm. According to Ancestry.com, Lulu was born on October 2, 1885 and died on February 2, 1969. She is buried in the Trinity Lutheran Church Cemetery, Taneytown. There is little that I initially found about her, but I do know that she had a friend named Carrie, who lived in Hanover and sent her this postcard.
Alan Petrulis, from Metro Postcard, explained how Mount Olivet was featured on a postcard. “In many small towns, businesses like drug and general stores were places where local residents purchased postcards. Some of these stores would buy postcards from salesmen for resale, but many sought to stock local views to increase the chance of sales…Cemetery gates were a common subject, but few bothered with views of the grounds unless the cemetery had wider historical importance. Odds are the card you hold was the only one of Mt. Olivet in the series, though other publishers might have printed other views of it. The American News company was primarily a distributor of postcards but they published a great many for smaller businesses as well. While it is impossible to determine the exact business arrangement that led to the printing of your card, it has an order number on the back, which suggests it was made upon the request of a local business.”
The logo in the upper left corner of the postcard indicates that this is a Litho-Chrome image and that the card was produced in Germany. Litho-Chrome is a trade name for a type of German made postcard distributed by the American News Company that was printed as a blue collotype (a photomechanical process) over yellow and red lithographic spatter. Individual colors are sharp and tend to stand out, especially the blue as it is used instead of black.
The contents of this blog may not be reproduced without permission from the author, Mary Staub for Mount Olivet Cemetery, Hanover, PA. You may contact me at volunteer@mtolivetcemeteryassociation.org.